Positioning Essay -- Marketing Advertising Advertisements Essays

Positioning Many people consider marketing as a means to let creative juices flow. In many ways, this can be true. But what many do not realize is that marketing needs common sense and logic to a certain extent. This applies to both internal and external marketing. Companies tend to lose focus – whether it be because it is having a difficult time dealing with high growth or because a few upper management ‘wanna-be’s’ try something bold (without thinking). This is where positioning comes into play – if you want to survive or prosper, that is. So what is positioning about? Positioning is a concept that sparked a revolution in advertising. It was developed in by the authors of â€Å"Positioning: The Battle for Your Mind†, Al Ries and Jack Trout. The book was published in 1981 and became one of the top sellers or all time. Positioning was the first concept to deal with the problems of communication in an over-communicated society. With positioning you can beat the competition and win the battle for recognition in an overcrowded, media-blitzed marketplace. With this approach, a company creates a ‘position’ in the prospect’s mind, one that reflects the company’s own strengths and weaknesses as well as those of its competitors. Product positioning is an important strategy for achieving differential advantage. Positioning reflects the â€Å"place† a product occupies in a market or segment. A successful position has characteristics that are both differentiating and important to cons...

Christianity and Indigenous Communities Essay

?The question about Christianity and its full acceptance into Indigenous communities continues to linger on a fine line of whether Indigenous communities came to a consensus of compromising with the new religion or simply eradicating it by refusing to leave behind their traditional ways of believing and creating â€Å"spiritual† consciousness. Some scholars such as, Kevin Terraciano, in his chapter, â€Å"The People of Two Hearts and the One God from Castile,† argue that Christianity was not only rejected by acts of continuing Indigenous religious practices, but also mocked because it was thought to be a lie and inferior to the Indigenous people in Yanhuitlan and Coatlan; this new religion did not coincide with theirs . On the other hand, in her book, Biography of A Mexican Crucifx, Jennifer Hughes comes to conclude that Indigenous communities accepted Christianity through their own modes of seeing parallel paradigms of their life with the life of religious images such as the Cristo Aparecido from Totolapan. They came to see this image as a representation of their suffering , their colonial journey and their need for finding religious meaning in a newly evangelized land. In Terraciano’s, Two Peoples Heart, he subversively implies that Christianity was based on the idea that there had to exist some type of religious unity based on Catholicism. From this point, Indigenous population have been victims of racism, discrimination, disregard for their beliefs, uprooting and political marginalization. As Terraciano points out, in this process of â€Å"spiritual† conquest, domination can occur occur through methods of interrogation and punishment if found guilty, which was clearly the case during the Spanish Inquisition during the 16th century. Native lords were confronted both by friars, Dominicans and Spanish for their supposed allegiance to practicing â€Å"paganism,† and encouraging Indigenous communities to continue their reverence and offerings to their many â€Å"gods,† while on the surface make a menial space to pray to the â€Å"New God from Castile. † Terraciano explains how in order for Christianity to make itself dominant, the people of Yanhuitlan and Coatlan had to not only get rid of their ancestors images, burn them, but also force themselves to accept Christianity as their only â€Å"spiritual† choice. Nevertheless, Indigenous communities and to a great extent the native lords encouraged Indigenous communities to keep their faith intact . An example of this is given when, Don Fransciso, a native lord who was accused of â€Å"paganism, â€Å" and disruptive behavior stated that the people of Yanhuitlan were not to embrace Christianity, that their gods did not come from Castile, hence a result of this was the mockery of Yanhuitlan peoples both by verbal insults and gestures towards Native Christians, â€Å"There go the Christian Castile, the chickens,† (Terraciano, pg. 7) This shows us that the refusal to indoctrinate Christianity as part of a Yanhuitlan identity was obstruct by the continuing reinforcement that Indigenous communities e where reluctant to forgetting their ancient practices and beliefs. For instance when trialed, Don Francisco was asked if he knew any prayers in Latin, Castillan or Mixtec, he admitted that he knew two, but when asked to recite them, he said he could not remember them (Terraciano, 8). This once more reiterates through the examples given by Terraciano, that native lords saw Christianity as unimportant, they did not care to learn the way of Catholicism or become subservient to the â€Å"God of Castile. † â€Å"After mass, many nobles would drink pulque and joke around that they had not understood a word of the sermon† (Terraciano 8). Ultimately, with the â€Å"ambivalence† of Christianity also came the practice of certain ritual acts which often took place in small areas or carried out in a secluded place where the Indigenous people would be safe, as the lords began to denounce that their gods were angry and had brought upon drought and death to the Yanhuitlan community because some lords were weak enough to follow a â€Å"God† who could not save them from their hunger, even as he was called the almighty and powerful. In conclusion, what Terraciano delivers this idea of a power struggle that occurred within the communities of Yanhuitlan and Coatlan as to converting to Christianity and keeping their original religion as their primal way of religious consciousness and looking at Christianity with eyes of ambiguity and uselessness to their survival, both spiritual and physical. Nevertheless, for other scholars, their research has taken them to analyze the impacts of Christianity from a different perspective, one where both Christianity and Indigeneity mix, forming a culture of religious hybridism. As Jennifer Hughes states in her book, for the missionaries, Christianization in the â€Å"New World† was a genocide to all material of religious culture, it was a process of erasure, yet with this the Indigenous population was left with an spiritual emptiness, hence images such as the Cristo Aparecido became that fulfillement not only to their seek for religious authenticity, but also serving as some type of protective force against the legacy left by colonial conquest. For Hughes, the community of Tolopan accept this image of the Cristo Aparecido since the very beginning, to them

Deforestation Review of Literature - Free Essay Example

Sample details Pages: 4 Words: 1166 Downloads: 9 Date added: 2017/06/26 Category Ecology Essay Type Analytical essay Did you like this example? Literature review: Deforestation is not a new phenomenon and it has been continued since centuries but its repercussions were not known in the medieval or later periods. Its repercussions have shown great diversity of threats not only to mankind but also to the earth and the scientists and other organizations have been keenly working on its limitations. There are some parts of the earth which are richer in forests than the rest of the world and Amazon is one of them. Don’t waste time! Our writers will create an original "Deforestation: Review of Literature" essay for you Create order In Amazon deforestation is taking place at extensive level and there are no precautions being taken in this regard many researches have shown the abyssal magnitude of the issue. Gabrielle Ferreira Pires and Marcos Heil Costa have rightly said that the deforestation in the Amazon can alter the climate of the region and they are of the view that the deforestation can result in to the bioclimatic envelop such as savannas. Using the research conducted by Gabrielle Ferreira Pires and Marcos Heil Costa can be of very much help in the research regards as they have researched the precipitation effects and the sub regional effects of deforestation separately. (Pires Costa, 2013) Similarly carbon emission at extensive level and forest conversion and wood harvesting are not in equilibrium in the Amazon and the research conducted by Masek, Cohen, Leckie, and Wulder has shown the rates of extraction of the carbon di oside from the factories and other organizations and also the rate of defo restation. They have also given the intent about the Aforestation and reforestation which can change the cliamtic structure. They have discussed elaborately the climate changes occuring in the Amazon due to excessive carbon di oxide emission and this research can be helpful while researching for the deforestation in the Amzaon. (Masek, Cohen, Leckie, Wulder, 2011) The dire need of wood is also important and the wood products which are circulated throughout the world are also essential yet living in good and healthy conditions is most important and Page, Werf, Morton, and Pereira have given in insight n this subject by telling that the forests of the Amazon are less suitable for such commodities and hence they should not be wiped of from the earth as they are of lesser use than the wood found else where in the world. They have given reasons and arguments about their research and this research can be of great help while reseraching for deforestation in Amazon. (Page, Werf, Morton, Pereira, 2010) R. E. Dickinson and his fellows have given the tropical conditions of the Amazon area and the flora and fauna of the Amazon has been discussed. The research which they have conducted can be used in the research for the deforestation of the Amazon as their research can help in many regards from climatic attitude of Amazon to types of plants present in the forests of the Amazon.(Pitman, Henderson-Sellers, Dickinson, Durbidge, KennedyK., 1993). On the same note, an extensive research has been conducted which was for the carbon stocks and fluxes and this research was conducted during the time period of 1985-2009. This shows the amount of research work which has been incorporated in the research by the group of scholars including Toomey, Roberts, Caviglia-Harris, and Cochrane. Their research work can be modified and used in the deforestation in amazon research work. (Toomey, Roberts, Caviglia-Harris, Cochrane, 2013) Talking about forest vegetation in Amazon, Debo rah Lawrence has given an abstract which shows that the vegetation in the forests in Amazon can impact upon the surroundings to a great extent and this also shows that the process of deforestation is harmful for the climate of Amazon. The research has been conducted in this manner that there are expert opinions as well as suggestions for the climate of the Amazon and this research can be used in the research paper of deforestation in Amazon. (Runyan, DOdorico, Lawrence, 2012) An explanation with regards to rainy season in Amazon has been given in a research paper which shows the diurnal range of rainfall in the amazon and the effects of deforestation on the rainfall. This research elaborates the impacts of deforestation on the climate of the Amazon and its surroundings and the typical climate of amazon is changing with the changing times. (Butt, Oliveira, Costa, 2011). R. Yang and G. K. Walker have also researched on the same phenomenon like Nathalie Butt and others did and sai d that the rainy season in the Amazon has decreased to a greater low. In furtherance they have showed through their research that reforestation in the Amazon can only happen if deforestation is stopped at first phase and evapotranspiration decrease which will cause more rains. This research can be used in the deforestation in Amazon research paper. (Sud, Yang, Walker, 1996). Another research in this regard has been conducted adding to the previous research a comparison of the wet season in the Amazon with a dry season in the Amazon. The authors have conducted a thorough research which has showed that deforestation in the Amazon and its suburbs has disturbed the ecology of the suburbs and the Amazon itself to a relatively greater extent and the wet season which was deemed to stay away from Amazon has been being experienced in the Amazon. (Biggs, Dunne, Domingues, Martinelli, 2002) Bibliography Biggs, T. W., Dunne, T., Domingues, T. F., Martinelli, L. A. (2002). Relative influence of natural watershed properties and human disturbance on stream solute concentrations in the southwestern Brazilian Amazon basin. Water Resources Research, pp 251-255. Butt, N., Oliveira, P. A., Costa, M. H. (2011). Evidence that deforestation affects the onset of the rainy season in Rondonia, Brazil. Journal of Geophysical Research: Atmospheres, 1545-1560. Masek, J. G., Cohen, W. B., Leckie, D., Wulder, M. A. (2011). Recent rates of forest harvest and conversion in North America. Journal of Geophysical Research: Biogeosciences, 158-184. Numata, I., Cochrane, M. A., Roberts, D. A. (2010). Biomass collapse and carbon emissions from forest fragmentation in the Brazilian Amazon. Journal of Geophysical Research: Biogeosciences, pp 365-398. Page, Y. L., Werf, G. R., Morton, D. C., Pereira, J. M. (2010). Modeling fire-driven deforestation potential in Amazonia under current and projec ted climate conditions. Journal of Geophysical Research: Biogeosciences, pp 225-246. Pires, G. F., Costa, M. H. (2013). Deforestation causes different subregional effects on the Amazon bioclimatic equilibrium. Geophysical Research Letters, 3618à ¢Ã¢â€š ¬Ã¢â‚¬Å"3623. Pitman, M. J., Henderson-Sellers, A., Dickinson, R. E., Durbidge, T. B., KennedyK., P. J. (1993). Tropical deforestation: Modeling local- to regional-scale climate change. Journal of Geophysical Research: Atmospheres , pp 7289à ¢Ã¢â€š ¬Ã¢â‚¬Å"7315. Runyan, C. W., DOdorico, P., Lawrence, D. (2012). Physical and biological feedbacks of deforestation. Reviews of Geophysics, pp 224-245. Sud, Y. C., Yang, R., Walker, G. K. (1996). Impact of in situ deforestation in Amazonia on the regional climate: General circulation model simulation study. Journal of Geophysical Research: Atmospheres, pp 7095à ¢Ã¢â€š ¬Ã¢â‚¬Å"7109. Toomey, M., Roberts, D. A., Caviglia-Harris, J., Cochrane, M. A. (2013). Long-term, high -spatial resolution carbon balance monitoring of the Amazonian frontier: Predisturbance and postdisturbance carbon emissions and uptake. Journal of Geophysical Research: Biogeosciences, pp 400à ¢Ã¢â€š ¬Ã¢â‚¬Å"411.